An important contribution to quality radio is made by foundations, corporations and individuals who provide funds to underwrite the presentation of a program or series of programs broadcast on KUAR and KLRE.

Underwriting singles you out
Underwriting on KUAR and KLRE places you, your product or service in a unique position by clearly separating your name from the clutter inherent in commercial advertising. Just as you, the underwriter, support UALR Public Radio, our loyal listeners will support you. 88% of NPR listeners say their opinion of a company is more positive when they discover the company supports public radio.

You can reach a specific target audience
KUAR and KLRE offer you the freedom to select the programing that will most economically reach your segment of the market with the greatest potential. Each station delivers an affluent audience of consumers - the people that you are trying to reach. We know how to most effectively reach our audience, and we can help develop a plan for your business or organization.

Underwriting identifies your company as socially aware
An association with UALR Public Radio, with its long-standing reputation for social responsibility, identifies your company as a civic and community-minded organization with an interest in the public that goes beyond simply selling a product or service.

Find out more. Download our Underwriting Information Kit or call us at 501-569-8485.