Underwriting Benefits
About Underwriting:

Underwriting Benefits

Guidelines & Examples

List of Underwriters

About Membership:


Member Benefits


Sound Value Card Discounts

Friends for the Future

Planned Gifts

Volunteer Opportunities

Car Talk Vehicle Donation

Underwriting Benefits
Underwriting singles you out

Underwriting on KUAR and KLRE places you, your product or service in a unique position by clearly separating your name from the clutter inherent in commercial advertising. Just as you, the underwriter, support public radio, our loyal listeners will support you. 88% of National Public Radio listeners say their opinion of a company is more positive when they discover the company supports public radio.

You can reach a specific target audience

KUAR and KLRE offer you the freedom to select the programing that will most economically reach your segment of the market with the greatest potential. Each station delivers an affluent audience of consumers - the people that you are trying to reach. We know how to most effectively reach our audience, and we can help develop a plan for your business or organization.

Underwriting identifies your company as socially aware

An association with UALR Public Radio-—with its long-standing reputation for social responsibility—identifies your company as a civic and community-minded organization with an interest in the public that goes beyond simply selling a product or service.

Call us at 501-569-8492 to find out more, or e-mail Laurie Pierce at laurie@kuar.org.

About Our Listeners


FM 89.1 KUAR Listeners 

KLRE Classical 90.5 Listeners 

 

 50% Age 25-54

40% Age 25-54 

 43% Age 55+

54% Age 55+ 

 54% Men

 55% Women

 48% HH Income $75k+

 40% HH Income $75k+

 18% Retired

 15% Retired

70% Married

 51% Married

 78% College Degree or More

 69% College Degree of More

 43% Professional/Technical

 27% Professional/Technical

   
Source: Arbitron, 2008-9; Media Audit, Feb 2009.

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