|
FM 89.1 KUAR Listeners |
KLRE Classical 90.5 Listeners |
|
|
|
50% Age 25-54 |
40% Age 25-54 |
|
43% Age 55+ |
54% Age 55+ |
|
54% Men |
55% Women |
|
48% HH Income $75k+ |
40% HH Income $75k+ |
|
18% Retired |
15% Retired |
|
70% Married |
51% Married |
|
78% College Degree or More |
69% College Degree of More |
|
43% Professional/Technical |
27% Professional/Technical |
| |
|
Source: Arbitron, 2008-9; Media Audit, Feb 2009. |