Underwriting Benefits

Underwriting singles you out

Underwriting on KUAR FM 89.1 places you, your product or service in a unique position by clearly separating your name from the clutter inherent in commercial advertising. Just as you, the underwriter, support public radio, our loyal listeners will support you. 88% of National Public Radio listeners say their opinion of a company is more positive when they discover the company supports public radio.

You can reach a specific target audience

KUAR and KLRE offer you the freedom to select the programing that will most economically reach your segment of the market with the greatest potential. Each station delivers an affluent audience of consumers - the people that you are trying to reach. We know how to most effectively reach our audience, and we can help develop a plan for your business or organization.

Underwriting identifies your company as socially aware

An association with UALR Public Radio-—with its long-standing reputation for social responsibility—identifies your company as a civic and community-minded organization with an interest in the public that goes beyond simply selling a product or service.

Call us at 501-569-8492 to find out more, or e-mail Laurie Pierce at laurie@kuar.org.


About Our Listeners

50% Age 25-54
 
43% Age 55+

54% Men

48% HH Income $75k+

18% Retired

70% Married

78% College Degree or More

43% Professional/Technical