FM 89 KUAR Listeners
(NPR News & Jazz Programs)

KLRE Classical 90.5 Listeners
(Classical Music)

55% Age 25-54

30% Age 25-54

39% Age 55+

50% Age 55+

52% Women

50% Men

40% HH Income $75k+

44% HH Income $75k+

20% Retired

26% Retired

71% Married

87% Married

28% Affluent Empty Nesters

33% Affluent Empty Nesters

35% Affluent Full Nesters

43% Affluent Full Nesters

31% Graying Affluents

29% Graying Affluents

85% College Degree or More

65% College Degree or More

78% Health Insurance

70% Health Insurance

39% Professional/Technical

24% Professional/Technical