UALR Public Radio - Underwriting Credit Guidelines


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Underwriting Credit Guidelines
Announcements MAY include
Announcements may NOT include
  • Underwriter's name
  • Bonafide company slogan
  • Location of business
  • Phone number and/or Web address
  • Years in business
  • Value-neutral descriptions of products or business
  • Trade names, product or service listing which help identify the business
  • Description of target market
  • Comparative descriptions or language
  • Qualitative description or language
  • Pricing information
  • Calls to actions
  • Inducements to buy, sell, rent or lease

Sample Underwriting Credits
Example of Underwriting Announcement

Support for programming is provided by Community Bakery Café now featuring panini, a grilled Italian sandwich on a freshly baked foccacia bun.On Main Street, in downtown Little Rock.

Support for Marketplace provided by Morgan Keegan, bringing Southern investment ideas to Little Rock and the world. On the web at morgan keegan dot com. Members New York Stock exchange.


Example of Non-Profit Announcement

Support for programming provided by Wildwood Park. The classic opera Rigoletto headlines this year's Wildwood Festival. For the month of June intimate cabaret evenings, culinary offerings and garden workshops combine with musical presentations from classical to Pops. Wildwood - your summer arts experience! 821-7275 or wildwood park dot o-r-g.

Support for programming provided by Wildwood Park. Wildwood is dedicated to its mission of celebrating the arts and nature and seeking to inspire, educate and entertain. A center for the performing arts set in emerging botanical gardens, Wildwood emphasizes opera, music, theater and dance. Arkansas' Wolf Trap. 821-7275 or wildwood park dot o-r-g.

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UALR Public Radio
2801 South University Avenue
Little Rock, Arkansas 72204-1099
501-569-8485 or 800-952-2528
Fax 501-569-8488

Copyright 2005 UALR Public Radio