There are two types of announcements, underwriting announcements and non-profit announcements:
Underwriting Announcements
Underwriting Announcements (UWA's) allow a business to reach a highly desirable audience with a message about the company. The Federal Communications Commission (FCC) regulates the language in UWA's. They are limited to fifteen (15) seconds. A well-crafted UWA will increase top-of-mind awareness of your business and further enhance the image of your business with a very desirable and relevant audience.
Audio Examples: Petit Jean Meats
Ashley's New Americana Cuisine
Non-Profit Announcements
Non-Profit Announcements (NPA's) are messages paid for by 501c(3) non-profit corporations, government agencies, university departments and other non-profit organizations. Most NPA's are thirty (30) seconds in length. NPA's can be used to promote an upcoming special event or to increase awareness of the organization's mission.
Audio Examples: Arkansas Antique Dealers Association
University of Central Arkansas Special Events
How much does it cost?
Underwriting Announcements and Non-Profit Announcements are surprisingly affordable. Even the smallest non-profit organization can easily afford to purchase announcements on KUAR and KLRE to promote their next special event , or more importantly to raise awareness of its mission. Please email or call us at 501-569-8492 for current rates. |