Underwriting Guidelines

Announcements MAY include:
 Announcements may NOT include:
  • Underwriter's name
  • Bonafide company slogan
  • Location of business
  • Phone number and/or Web address
  • Years in business
  • Value-neutral descriptions of products or business
  • Trade names, product or service listing which help identify the business
  • Description of target market
  • Comparative descriptions or language
  • Qualitative description or language
  • Pricing information
  • Calls to actions
  • Inducements to buy, sell, rent or lease

Examples of Announcements

There are two types of announcements, underwriting announcements and non-profit announcements:

(1) Underwriting Announcements

Underwriting Announcements (UWA's) allow a business to reach a highly desirable audience with a message about the company. The Federal Communications Commission (FCC) regulates the language in UWA's. They are limited to fifteen (15) seconds. A well-crafted UWA will increase top-of-mind awareness of your business and further enhance the image of your business with a very desirable and relevant audience.

Audio Examples:

ListenPetit Jean Meats

ListenAshley's New Americana Cuisine

 

(2) Non-Profit Announcements

Non-Profit Announcements (NPA's) are messages paid for by 501c(3) non-profit corporations, government agencies, university departments and other non-profit organizations. Most NPA's are thirty (30) seconds in length. NPA's can be used to promote an upcoming special event or to increase awareness of the organization's mission.

Audio Examples:

ListenArkansas Antique Dealers Association

ListenUniversity of Central Arkansas Special Events


How much does it cost?
Underwriting Announcements and Non-Profit Announcements are surprisingly affordable. Even the smallest non-profit organization can easily afford to purchase announcements on KUAR and KLRE to promote their next special event , or more importantly to raise awareness of its mission. Please email or call us at 501-569-8492 for current rates.